"Art production in an open source environment is more of a
challenge than most people think. I know this from my experience in
the Ubuntu interface design project in past few years. It has
become clear to me that it is impossible to produce high quality
visual content in an environment that is lacking coordination. That
insight prompted me to investigate other models that could be
adopted and used in the open source context. I found the commercial
agency to be one of the most efficient and productive models that I
can recommend for adaptation, thanks to one single factor -- art
direction. Art direction assures the unity and consistency that are
the main characteristics of professional artwork.
"Before I outline my suggestions regarding the changes I am
promoting, let me discuss a few general issues relating to visual
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