"How did we get from the two-hour film to the 24-minute TV
sitcom? Why is it that the Academy award-winning short film of
yesteryear was watched by a few thousand, while a YouTube clip shot
on a camera phone might be watched by hundreds of thousands or even
millions of viewers? While movie studios were protecting their
two-hour movies from redistribution on the net, viewers are forming
new habits on new devices. The medium changes the format in which
content is delivered.
"I think about this a lot in the context of publishing..."