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Interview: Author and Ex-Microsoft Manager Scott Berkun

Aug 19, 2007, 16:00 (7 Talkback[s])
(Other stories by Jem Matzan)

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"You used to work for Microsoft. Could you provide some examples of good and bad methods of innovation that you experienced there?

"Scott Berkun: The best method by far is avoiding the i-word (innovation) altogether. Focus on solving a problem. If it's a good, important, hard problem to solve, you'll be plenty innovative without ever having to say the word. You'll be so focused on solving a problem that you'll invent and create as a secondary need to solve the problem, and that's the best, most common method of innovation I've found in history..."

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