"7. Focus on a language or country
This is the easiest option, both for creating a distro and for
attracting an instant user base. The downside, rather predictably,
is that it rather requires you to come from/live in a country with
weak free software support, but you'd be surprised at just how
successful you can be if you try.
"Remember, if your language is in the minority in your country
(think Scottish Gaelic in Scotland), you may be able to scrounge up
some government funding for helping promote its survival and
propagation.
"8. Solve a problem
This option sounds easy, but it really isn't: find a problem that
lots of people have with their computer or with Linux, then solve
it."