"The new store will be called Cydia Store, and as you might have
guessed, is an initiative of Jay Freeman, the developer of the
Cydia software installer for the iPhone. "The overworking goal is
to provide choice," Freeman says, "It's understandable that [Apple]
wants to control things, but it has been very limiting for
developers and users." Freeman also said he has already hired a
lawyer.
"The Cydia Store will be structured in the same way as Apple's
store, and Freeman will charge developers no more than what Apple
wants from iPhone developers, which is a 30% commission. Obviously,
the store will be built around Cydia, and therefore will require a
jailbroken iPhone. The Cydia Store won't be the only one; two more
are on their way, one of which focusses on selling adult games for
the iPhone."