"The alliance wants to create a consistent basis for board
computers and media in cars.Graham Smethurst, general manager for
infotainment and communications at BMW, is the chairman of the
newly founded Genivi alliance, with General Motors and PSA (Peugeot
Societe Anonyme) being involved as well. In this video Smethurst
gives some insights on his work, where Intel and BMW are
cooperating already since 2006."