"We speak to co-founder Rob Shugg about his company,
the technology, his passion for open source, and also about
starting up a tech-business.
"First up, can you explain what your simulated training
environments actually are, and how they work?
"The facilities create hypoxic altitude simulation. Basically,
we lower the oxygen content, which lowers the partial pressure of
oxygen in the atmosphere, creating a similar effect on the body as
natural altitude would. [The idea is that, through training in
altitude-like environments, athletes will significantly increase
their overall fitness and performance.
"How do you create this effect?
"We change the mixture rather than the pressure -- which is how
hyperbaric systems work. We don't use that method [hyperbaric]
because it is very expensive, dangerous and hard to do."