First Psystar, now Quo, but what about Linux? Enter Mond Computers.
Aug 10, 2009, 07:01 (4 Talkback[s])
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"Everything starts with the brand. It is the name or
the word that is to be associated with this whole project and the
final user experience. The Brand is to be used consistently and
should be shielded from all potentially negative connotations. The
fact the project uses Linux should be a mere footnote for
interested techies, but the connotations this brand should
establish should inspire a perception of the project as beyond
Linux, where Linux is merely one of the components.
"Branding should be done in such a way to neutralize all
complaints of weaknesses which may technically be impossible to
fix. To clarify this, think about the fact that Macs cannot run
certain software which Windows can. How many people exactly raise
as much fuss about that as Linux users tend to raise about certain
programs? How come they don't raise as much fuss? Because it was
made absolutely clear from the beginning that this is a different
realm, a different culture, a different experience with its own
rules, its own turf and its own features.
"Instead of thinking about what this product does not support
the brand should make people pay attention to everything that the
product does support, and put more emotional weight on that.."