"A journalist who's looking at open source projects to include
in an article about, say, Highly anticipated open-source releases
coming in '09, won't necessarily have the first idea what your
project is about, its current status, or whom to contact. Create a
/press page (just like the commercial software companies do) with
this information, which can also include ready-to-use screen shots,
press releases, and previous mentions in the press.
"This is not a matter of us indulging in journalist laziness.
When I was working on candidates for that article, I looked at lots
of sites, probably over a hundred of them. Several open source
projects seemed to have an imminent release, but I couldn't find a
straight-up definition of the project, much less an answer to "Why
should I care?" or "What're you working on?" Or (be still, my
beating heart) someone to contact to ask for more information. Who
might actually respond. This month."
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