"Godin writes "Instead of comparing what you invest to the
benefit you receive from the first bill, the first visit, the first
transaction, it's important to not only recognize but embrace the
true lifetime value of one more customer."
"That's equally true of users of open source projects.
Contributors to projects are valued and recognized. But all too
often, users are ignored and seen as a sort of side-effect of
producing software. Yes, they can have it too, but really, it's a
contributors-only (and often developers-only) club. Many projects
are starting to recognize the problem and are seeing that at least
some of the users now are the next round of contributors."