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What Does a User Cost?

Nov 19, 2009, 23:03 (0 Talkback[s])
(Other stories by Joe Brockmeier)

"Godin writes "Instead of comparing what you invest to the benefit you receive from the first bill, the first visit, the first transaction, it's important to not only recognize but embrace the true lifetime value of one more customer."

"That's equally true of users of open source projects. Contributors to projects are valued and recognized. But all too often, users are ignored and seen as a sort of side-effect of producing software. Yes, they can have it too, but really, it's a contributors-only (and often developers-only) club. Many projects are starting to recognize the problem and are seeing that at least some of the users now are the next round of contributors."

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