"Unlike KFC, KDE won't be offering crispy chicken and stale
biscuits. What KDE will be offering is "distinct brands for the
software that was previously referred to generically as 'KDE'."
Instead of offering KDE 4.4 in 2010, the project will be releasing
the "KDE Software Compilation 4.4."
"According to the post, the rationale for the switch is that KDE
doesn't just represent the software, it represents the community
and the body of software produced by the community. The
repositioning document lays out all the new names and suggested
naming for applications.
"The suggestion for applications that are not prefixed with the
telltale "K" is that they should be preceded by KDE: KDE Okular
instead of Okular, KDE Dolphin instead of Dolphin, and so on."