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Increase Site Traffic by Including Multi-language Content in Your Web Page

Jan 20, 2010, 06:03 (1 Talkback[s])
(Other stories by Rob Gravelle)

"Want to give your website a more broad appeal and increase readership? Who doesn't?! According to a recent article on the www.ragan.com site, Ohio State University Medical Center's website accumulated thousands of additional views in the months following the inclusion of Chinese, Russian, Somali and Spanish content. Chances are good that your site could also benefit by introducing some non-English material. Today's article will focus on various tools that you'll need to produce multilingual HTML documents.

"Entity and Character References Recap

"You may recall how the Globalize your Web Applications: The Universal Character Set article demonstrated how to include special characters, including control characters and those of different encoding sets than the bulk of your content. These techniques are perfect for inserting a small amount of text in your documents whose codes lie outside your main character set. A textbook example can be found in Wolfram Rösler's Hello World collection. Under the "Human" heading of the HTML section, there is a list of the endeared phrase in dozens of languages. Since many of them cannot be represented by the same character set, he employs Numeric (decimal) Character References to display some of the non-Western characters. The following document source excerpt:"

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