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Introducing WebM, an open web media project

May 20, 2010, 10:32 (0 Talkback[s])

"A key factor in the web's success is that its core technologies such as HTML, HTTP, TCP/IP, etc. are open and freely implementable. Though video is also now core to the web experience, there is unfortunately no open and free video format that is on par with the leading commercial choices. To that end, we are excited to introduce WebM, a broadly-backed community effort to develop a world-class media format for the open web.

"WebM includes:

* VP8, a high-quality video codec we are releasing today under a BSD-style, royalty-free license
* Vorbis, an already open source and broadly implemented audio codec
* a container format based on a subset of the Matroska media container

"The team that created VP8 have been pioneers in video codec development for over a decade. VP8 delivers high quality video while efficiently adapting to the varying processing and bandwidth conditions found on today's broad range of web-connected devices. VP8's efficient bandwidth usage will mean lower serving costs for content publishers and high quality video for end-users."

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