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The Cost of Being Amazon's Free App of the Day

Aug 05, 2011, 10:01 (1 Talkback[s])
(Other stories by GigaOm)

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"Since the team had branched out from iOS apps and begun experimenting on Android, it chose to roll the dice. Unfortunately, even with more than 100,000 downloads in a day (and potential reviewers to help build buzz), sales returned back to around normal levels, even as customer support demands rose:

"'Did the exposure count for much in the days afterward? That's also a big no, the day after saw a blip in sales, followed by things going back to exactly where we started, selling a few apps a day. In fact Amazon decided to rub salt in the wounds a little further by discounting our app to 99¢ for a few days after the free promotion. All we got was about 300 e-mails a day to answer over the space of a few weeks, that left us tired and burnt out.'"

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