"Arduino was invented by Massimo Banzi, a self-taught
electronics guru who has been fascinated by electronics since
childhood. Mr. Banzi had what I think of as a dream childhood:
endless hours spent dissecting, studying, re-assembling things in
creative ways, and testing to destruction. Mr. Banzi designed
Arduino to be friendly and flexible to creative people who want to
build things, rather than a rigid, overly-technical platform
requiring engineering expertise.