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Big Bad Data

Nov 07, 2014, 05:00 (0 Talkback[s])
(Other stories by Doc Searls)

The most positive externality, for us here at Linux Journal—and for journalism in general—is journalism itself. Brand advertising isn't personal. It's data-driven only so far as it needs to refine its aim toward populations. For example, people who dig Linux. Brand advertising supports editorial content in a nice clean way: by endorsing it and associating with it.

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