Free Software Magazine: Guerrilla Marketing Part Three

“Interviews are a mainstay of the media. For journalists,
they’re an excellent way to check facts, get some nice quotes or
structure an article. For free software projects looking for
coverage, they’re an easy way to write your own article and get it
published. But getting the most out of an interview can be a fine
art; journalists can misunderstand or even misrepresent what you
say, and you can ruin or make your image in the eyes of the
audience. The third article in this series suggests some strategies
to adopt to make every interview a marketing success.

“Before I discuss how to conduct yourself in interviews, it’s
worth considering why interviews are used. If you know what the
journalist is trying to achieve, or what you want to achieve in
doing an interview, then you’re better placed to develop a winning
approach…”

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