For a couple of years, app marketing and analytics firms have estimated the size of the Android-iOS monetization gap using various definitions of revenue, and their conclusion has always been that Android falls short.
But in a new report, BI Intelligence explains that it's no longer the case that there's no money to be made on Android. In fact, when a broad view of revenue is taken into account, including advertising, mobile commerce, and other fees, Android only lags Apple by a hair. The report also explains how Android developers can do more to boost monetization. It's also full of data that gauges the size of the opportunity in Android-land.