LinuxPR: Magic Software Enterprises Receives Excellence Award For Its Innovative CRM Products

“Magic Software Enterprises (Nasdaq: MGIC), a leading provider
of state-of-the-art development technology and business
applications, announced today that it has received a CRM Excellence
Award from Technology Marketing Corporation (TMC), publisher of
Communications Solutions, C@LL CENTER CRM Solutions, and INTERNET
TELEPHONY magazines. TMC, the customer relationship management
(CRM) industry’s leading source of news and product information
since 1982, will present the award to Magic at a dinner scheduled
to be held this evening in Washington, D.C. The award recognizes
Magic for helping lead the CRM industry into the 21st century with
its innovative products.

“In addition, Magic has been selected as a dual finalist by
the American Electronics Association (AEA) for its Annual High Tech
Awards event. The Company is one of 15 finalists in the
“Innovative Product/Technology” category for its suite of CRM
products, and one of seven finalists in the “Outstanding Public
Company” category. During 1999, Magic posted record revenues and
profits as a result of its strong management and transition into
the e-commerce and CRM solutions areas. AEA will announce the
winners at an awards ceremony to be held in California on May 18,
2000.”

“Magic introduced its CRM suite at the beginning of this year.
Last month, it launched Magic eService, a web-based customer
service management system that streamlines service workflow and
provides businesses with “real-time business pulsing.” Magic
eService is the first of several applications that together will
make up the complete Magic suite of CRM solutions, which is
designed to enhance customer satisfaction and enable higher levels
of corporate profitability.”

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