Much of the advancement in energy reduction has centered on hardware. Facebook, Google, Apple, and a select few others are looking at everything from stripping down server components to using outside air to cool server towers. It’s a step in the right direction, but for many retrofitting existing data centers with energy efficient hardware and cooling systems is too costly an endeavor to take on.
Enter CEO of Open Sourcery, Brian Jamison. The self-described Captain Green thinks that advancing hardware isn’t the only way to cut energy use. For him, it’s all about writing more efficient code. Inspired by a speech at a convention some years ago, Jamison realized that bad coding is causing computers to work harder than they have to.