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The Boston Globe: Manufacturers Learn from Users’ Creativity

Written By
thumbnail
Web Webster
Web Webster
Apr 19, 2005

[ Thanks to Jason
Greenwood
for this link. ]

“When Lego Mindstorms made their debut in 1998 after a lengthy
product development cycle, Lego marketing officials were surprised
to discover that the robotic toys were popular not only with
teenagers but with adult hobbyists eager to improve on them.

“Within three weeks of their release, user groups had sprung up
and tinkerers had reverse engineered and reprogrammed the sensors,
motors, and controller devices at the heart of the Mindstorms
robotic system — and sent their suggestions to Lego. The company,
at first uncertain how to respond, ultimately incorporated user
ideas…”


Complete Story

thumbnail
Web Webster

Web Webster

Web Webster has more than 20 years of writing and editorial experience in the tech sector. He’s written and edited news, demand generation, user-focused, and thought leadership content for business software solutions, consumer tech, and Linux Today, he edits and writes for a portfolio of tech industry news and analysis websites including webopedia.com, and DatabaseJournal.com.

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