"The telecommunications business easily comes to mind
here. With the rapid development of numerous technologies (like 2G,
3G, 2.5G, HSDPA), standards (GSM and CDMA), the rapidly increasing
number of users, and the various types of data (audio, video and
text), it is clear that a capable solution has to be in place to
make sense of it all.
"Only when all this information is collated and presented in a
manner that can help top executives make the right decisions, can a
telecommunications company hope to survive in such a challenging
environment. Decision makers should be able to pinpoint what's hot
and what's not or what products and services are giving them bigger
profits. This is where BI comes in. It acts like a traffic
management system that deals with bumper-to-bumper traffic without
having to widen the streets. Sometimes, all it takes to diffuse
traffic jams are re-routing schemes and one way streets. And that's
how BI operates."