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How Social Networking Works

Jan 08, 2010, 12:03 (0 Talkback[s])
(Other stories by Steven J. Vaughan-Nichols)

[ Thanks to Steven J. Vaughan-Nichols for this link. ]

"I'm on a social network; you're on a social network, these days it seems we're all on at least one social network--like Facebook, Twitter, etc. etc--if not two, three, or even more.

"To be exact, the Pew Internet & American Life Project’s December 2008 tracking survey found that 35% of adult internet users now have a profile on an online social network site. If you're a teenager, the numbers jump to 65%, but, it's the young adults who really are behind the social networks. 75% of them belong to at least one social network. Since then, the social networks have only continued to grow at an explosive rate.

"How do the social networks manage millions of users and hundreds of millions of updates? The answers lie in open-source software and thousands of servers. Let's take a look behind the doors of a few top social networks -- Twitter, LinkedIn, Facebook, and MySpace -- and see exactly how they pull their tricks off."

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