"In a statement, EMC storage division president Pat
Gelsinger said, "The data warehousing world is about to change.
Greenplum's massively-parallel, scale-out architecture, along with
its self-service consumption model, has enabled it to separate
itself from the incumbent players and emerge as the leader in this
industry shift toward 'big data' analytics. Greenplum's
market-leading technology combined with EMC's virtualized Private
Cloud infrastructure provides customers, today, with a
best-of-breed solution for tomorrow's 'big-data' challenges."
"Greenplum is built on the open source PostgreSQL database and
commodity hardware, giving the company a pricing edge over
competitors. It also developed its own MapReduce technology after
initially looking at Hadoop."