"Sony wants to reinvent itself as a 'broadband entertainment
company' and says it will fork over around $200 million to other
companies to make it happen. The consumer electronics giant has
established a $100 million venture capital fund in the United
States and created a similar fund for the Japanese market. Both
will invest in a variety of companies..."
" 'We don't plan to build our own broadband infrastructure,'
said Kazuo 'Kaz' Hirai, president of Sony Computer Entertainment
America. 'We're talking to cable companies and making sure the
technology details work together,' he said. Hirai talked during
Idei's keynote about new capabilities of the highly anticipated
Sony PlayStation 2, including the ability to download games to a
machine, rather than having to buy them from a store. However, that
would be a tedious download indeed at today's dial-up modem speeds.
Sony is hoping to help establish infrastructure for cable and DSL
(digital subscriber line) modems that can reach a large
concentration of households."
"Sony has an obvious interest at stake in broadband investments.
By investing in a faster Net, Sony is hoping to recoup the
investment on its new PlayStation in a hurry."
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