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Linux.com - Linux Store Front Advocacy

Jan 08, 2000, 19:13 (0 Talkback[s])
(Other stories by Sam Williams)

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"Linux has seen a great many forms of advocacy in the last three years. These have ranged from Trade Shows, company sponsorship (ie... Netscape), public forums such as LUG meetings and DemoDay, and finally the rousing advertisements that have occurred recently on the New York Stock Exchange floor. In general these venues have been good at getting the word out to the "first and possible second adopters", but I believe they haven't nearly reached a majority of the desired target audience."

"I contacted the Community Relations Manager for BNB in Rockford. She was quite interested in supporting our effort with time and space. She also confided with me that she was particularly interested because the Linux books were the fastest selling ones in her Computer section. In all honesty, I love BNB, but I really didn't believe the Linux books sold very well at all, now I know they simply kept the shelves stocked. Once I got approval for the events, I updated the LUG site and also sent periodic email prior to the event. Since we started we have had a good, consistent turn out."

Complete story.