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Red Herring: Bluetooth gleams at CeBIT

Feb 26, 2000, 05:54 (0 Talkback[s])
(Other stories by Lawrence Aragon)

"Big-name backers of the new Bluetooth short-range wireless standard joined in a love fest at Europe's largest technology trade show this week, but startups and VCs say lots of cool Bluetooth activity is going on behind the scenes."

"A flurry of announcements came out this week at CeBIT, Europe's largest tech show. Ericsson (Nasdaq: ERICY) showed off a wireless screen phone that uses Bluetooth to deliver email and Internet access over a phone. Palm ran a demo showing one of its handheld devices remotely accessing a PC and trading messages with another device. Alcatel (NYSE: ALA) joined the fray of chip makers with a single-chip Bluetooth solution. And a bevy of partnerships were announced, such as a venture between Fuji (Nasdaq: FUJIY) and Nokia (NYSE: NOK) to transmit still images between digital cameras and mobile devices."

"With so much activity, you might get the impression that Bluetooth products are right around the corner. Actually, that's what Bluetooth proponents were promising just last year. But analysts say the market won't take off for at least another year. For example, the Alcatel chip won't ship in volume until early 2001, and Palm won't ship anything until the "second half" of this year, and it hasn't committed to delivering a device with Bluetooth embedded in it. (The prototype it showed at CeBIT was a clip-on peripheral.)"

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