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Salon.com: We're Down With ODP

Mar 24, 2000, 19:02 (0 Talkback[s])

"If you've never heard of Google, check your monitor: You may be in sleep mode. Having racked up a devoted user base, a pile of money and a fistful of industry awards, Google has emerged as the search engine of choice for the results oriented and portal intolerant. Now, working in tandem with the Open Directory Project, the company is moving to broaden its base by introducing a hybrid search strategy -- mixing smart-missile accuracy with the ODP's massive team of human editors."

"Google co-founders Larry Page and Sergey Brin, both in their mid-20s, started the company in 1998 after three years of graduate research at Stanford University. Page and Brin quickly pulled in Sun Microsystems co-founder Andy Bechtolsheim as an investor. Stanford has also put money into Google, and last year's $25 million round of equity funding, led by venture capital powerhouses Sequoia Capital and Kleiner Perkins Caufield & Byers, has deepened the company's rosy glow."

"One reason for this torrent of cash is that Google works. It's fast and accurate, with an uncanny ability to put the thing you most wanted to find directly under your nose. The technology that makes this happen is equal parts rocket science and peer review. Google's hypertext-based system for ranking search results uses a mathematical algorithm to rate Web sites based on the number of other sites linking to them, then factors in how heavily linked those sites are. The result is a form of objectivity that springs directly from the Internet community, translating its distributed judgments into a quick, precise read of what matters and what you can do without."

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