"If you've never heard of Google, check your monitor: You may be
in sleep mode. Having racked up a devoted user base, a pile of
money and a fistful of industry awards, Google has emerged as the
search engine of choice for the results oriented and portal
intolerant. Now, working in tandem with the Open Directory Project,
the company is moving to broaden its base by introducing a hybrid
search strategy -- mixing smart-missile accuracy with the ODP's
massive team of human editors."
"Google co-founders Larry Page and Sergey Brin, both in their
mid-20s, started the company in 1998 after three years of graduate
research at Stanford University. Page and Brin quickly pulled in
Sun Microsystems co-founder Andy Bechtolsheim as an investor.
Stanford has also put money into Google, and last year's $25
million round of equity funding, led by venture capital powerhouses
Sequoia Capital and Kleiner Perkins Caufield & Byers, has
deepened the company's rosy glow."
"One reason for this torrent of cash is that Google works.
It's fast and accurate, with an uncanny ability to put the thing
you most wanted to find directly under your nose. The technology
that makes this happen is equal parts rocket science and peer
review. Google's hypertext-based system for ranking search
results uses a mathematical algorithm to rate Web sites based on
the number of other sites linking to them, then factors in how
heavily linked those sites are. The result is a form of objectivity
that springs directly from the Internet community, translating its
distributed judgments into a quick, precise read of what matters
and what you can do without."
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