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The Business Journal (Raleigh/Durham): Ad agency doffs Red Hat

Apr 18, 2000, 17:05 (9 Talkback[s])
(Other stories by Amanda Strickland)

"Red Hat Software's advertising agency dropped the account only six months after winning the business, complaining that the Linux distributor doesn't have its marketing act together."

"Atlanta-based BaylessCronin had expected to help design a $20 million account for Red Hat, the Durham-based firm that went public last August. But a lack of movement by Red Hat, coupled with the departure of Red Hat's top marketing exec in March, prompted the agency to pull out on April 6."

"We resigned the business because we didn't feel there was a commitment to brand building and marketing," says chief executive officer Tim Bayless."

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