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BeOpen.com: Linux Media Shakeout

Jun 20, 2000, 14:54 (3 Talkback[s])
(Other stories by Sam Williams)

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[ Thanks to BeOpen for this link. ]

"Call it a 21st Century version of the famous Zen koan: If a Web site goes down and nobody reads it, does it qualify as news?"

"...This is a very tricky business," muses Bill Dwyer, Sr. Vice President of Media Operations for Andover.net, the Linux community's largest media play and now a subsidiary of VA Linux. "It's easy to build good Web sites that have cool content. The hard part is figuring out how to monetize that content."

"For most sites, "monetization" translates to banner advertisements, an advertising medium even the most gung ho e-business supporter has to apologize for from time to time. According to the industry research firm AdKnowledge, the average banner ad rate dropped four percent to $33.75 per thousand views during the 12 month period between ending December 1999 while the number of ad-supported sites increased 140 percent to 3,350 during the same period."

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