BeOpen.com: Linux Media Shakeout
Jun 20, 2000, 14:54 (3 Talkback[s])
(Other stories by Sam Williams)
Re-Imagining Linux Platforms to Meet the Needs of Cloud Service Providers
[ Thanks to BeOpen
for this link. ]
"Call it a 21st Century version of the famous Zen koan: If a Web
site goes down and nobody reads it, does it qualify as news?"
"...This is a very tricky business," muses Bill Dwyer, Sr.
Vice President of Media Operations for Andover.net, the Linux
community's largest media play and now a subsidiary of VA Linux.
"It's easy to build good Web sites that have cool content. The hard
part is figuring out how to monetize that content."
"For most sites, "monetization" translates to banner
advertisements, an advertising medium even the most gung ho
e-business supporter has to apologize for from time to time.
According to the industry research firm AdKnowledge, the average
banner ad rate dropped four percent to $33.75 per thousand views
during the 12 month period between ending December 1999 while the
number of ad-supported sites increased 140 percent to 3,350 during
the same period."