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The Register: Oracle turns into Franklin Mint

Jul 07, 2000, 11:01 (0 Talkback[s])
(Other stories by Drew Cullen)


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"This week someone bid £100,000 for a handbag once owned by the increasingly batty former prime minister, Margaret Thatcher. But it was for charity, so that's all right, then."

"But into whose pocket will the money go for the first 10 Oracle NIC Internet Appliances to roll off the production lines? These are to be sold complete with letters of authentication, through Amazon's new auction service. So what's this: Oracle is now the Franklin Mint of the computer industry?"

"No doubt the Amazon auction will succeed in lathering up the hype for the NIC, a cheap and cheerless device. But it does seems a little peculiar to apply the marketing tactics of luxury/ scarcity - squeeze the best price through a limited edition, instant collectors' item."

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