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osOpinion: Beware of 'cute' product names [like 'C#']!

Jul 20, 2000, 05:46 (11 Talkback[s])
(Other stories by Geoff Lane)

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"Some companies are so large they don't care. When Microsoft innovated Digital Nervous System they must have been aware that the TLA would be confusing and ambiguous. When Microsoft created a little OS for a PDA, did nobody in the company point out that Win CE would be pronounced wince?"

"Some companies are so large they don't think. Microsoft's latest little joke on the Internet is a new language, C#. Now, what exactly were they thinking here when some bright spark came up with that name? To a musician, the pronunciation, 'C sharp', is reasonable and obvious. But the # character is heavily overloaded with names. The recent SlashDot discussion on C# came up with the following list of perfectly reasonable alternatives...

  • c hash
  • c pound
  • c cardinal
  • c octothorp"
"Now, Microsoft being a really innovative company, will already have modified the search engine on www.microsoft.com to cope with C#... Well, no. When tested on July 19th, Microsoft's site search facility couldn't find pages containing C# (nor any reasonable alternative, quoted or unquoted.) A quick check with Google didn't find any relevant pages either, but it may just be too soon after the announcement and Google's spider may not have scanned any C# web pages yet, or it may just treat # as another inter-word character to be ignored."

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