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LA Times: Tech Talent Turns Tables on Music Labels

Jul 26, 2000, 16:03 (0 Talkback[s])
(Other stories by P.J. Huffstutter)

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"In the biggest cultural and economic battle the entertainment industry has faced, record labels have managed to transform themselves into a creaky, fuddy-duddy playground that young techies view as the Lawrence Welk of today's music employers. Unlike the flood of industries from which work forces have fled to the dot-com arena, the record labels have dug a deeper hole for themselves by depicting the tech-savvy young people they now are desperate to recruit as their enemies in lawsuits and anti-piracy campaigns."

"I can get the college kid who wants to break into marketing or the young advertising guy with little experience. [But] there are [technical] spots that I just can't fill," said a record company executive who requested anonymity. "I can't get people to call us back."

"Clarke seemed bemused by the suggestion that a major label should have recruited him. "Like I'd take a job with them," Clarke later scoffed. "Like anyone with any sense would do that."

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