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CNET News.com: LookSmart pays portals to use its service

Jul 27, 2000, 03:00 (0 Talkback[s])
(Other stories by Paul Festa)


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"Undercut by a free, open-source competitor, directory provider LookSmart has gone from charging portals for its data to paying them to use it."

"The switch was dramatically illustrated by today's announcement that AltaVista has signed a deal making LookSmart its exclusive directory provider. Whereas AltaVista once paid to use LookSmart's editorially produced Web directory, LookSmart will now pay millions of dollars for the privilege of providing that data to AltaVista."

"The move has turned the world of directory licensing upside-down for the second time in just over a year. In April 1999, the volunteer-compiled Open Directory Project (ODP) rocked the search and directory market by scoring major portal Lycos as a client of its free offering."

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