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Freshmeat: How to Market Free Software

Jul 28, 2000, 00:30 (3 Talkback[s])

"When I say that this is about "How to Market", I mean to say that when you deal with Free Software, there are certain points of etiquette and certain bits of cultural knowledge that you need to understand, and that these may be foreign to you if you've just arrived at BigLinuxBiz, Inc. after years of marketing something else, even if it was at a technology company. ... The good news is that you have teachers just waiting to tell you what you need to know. The fact that you work for a Linux company must mean that there are programmers hidden away in cubicles somewhere. Find them. ... They're in touch. They'll all be dripping with the commodity you need -- clues."

"Don't Send Your Press Release in Microsoft Word Format
Don't. Just don't. I don't care if it's what you've always done. I don't care if the people you usually write spend six hours a day typing in Word. It's just bad form. It's like going to the Tibetan Embassy and singing the Chinese National Anthem before you say hello. It doesn't matter what you say after that; everyone has already decided that you don't know what's going on around you, and will discount whatever you have to say. Yes, we can all view Word documents -- we have tools to display them or reformat them into reasonable formats -- but we're not going to bother. Trust me on this."

"Learn to Use your Mail Program
Learn to use the Bcc: header. People who don't know any better send a message to dozens (or hundreds) of people by putting all of the names and addresses in the To: or Cc: headers. This has three [bad] effects... Send your message as text. Just text, that's all. No need for HTML or rich text or whatever proprietary format MailProgramsRUs has given you to make certain words red and others italicized. ... Make sure your text wraps at 80 columns."

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