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CNET News.com: Napster traffic figures raise new questions

Aug 04, 2000, 20:05 (4 Talkback[s])
(Other stories by John Borland)

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"According to ratings firm Media Metrix, more people visited Napster.com last week than they did Amazon.com, long one of the best-known brands on the Web."

"Yet experts aren't sure what that surge in popularity means. Napster and other programs like Gnutella and Scour Exchange are downloaded from the Web but don't actually use the Web to trade files. Thus, Web site traffic numbers don't paint an adequate picture of how many people are actually using the software downloaded from individual sites...."

"The record companies have kind of blown it," said Malcom Maclachlan, an analyst with International Data Corp. "They've completely lost the ability to train music listeners into the kind of online consumption patterns that would be beneficial to them."

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