"Take embedded Linux companies, for example. Virtually invisible
on the LinuxWorld floor a year ago, fast-growing companies such as
Lineo, MontaVista and LynuxWorks poured their precious pre-IPO
dollars into lavish booth displays. It was an eerie sight,
considering that many of the same companies had been displaying
their wares on card tables only five weeks before at the Embedded
"Then again, different stages require different props. Given the
number of fresh eyeballs in the room, embedded Linux companies
couldn't afford to come across as too chintzy."
"In many ways being at LinuxWorld is more attractive than being
at the embedded expo, because it puts you in there with the new
thinkers," said Jim Ready, chief executive officer for MontaVista,
makers of the real time embedded operating system Hard Hat Linux.
"In the embedded systems market, there's a very clear
distinction between the New World and the Old World, and Linux
developers are New World."
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