"Now that Sun's sales are rising faster than those of Microsoft,
Intel and even Dell Computer, it's time for Sun to behave more like
an industry leader, McNealy says. That means resisting jokes about
the competition, doing fewer of his trademark top 10 lists
lambasting Bill Gates, and staying above the fray. In short, it
means growing up."
"Dell CEO Michael Dell tossed off a McNealy-style challenge in
April, saying that Web servers are "ground zero" for his company,
and Dell's performance should be measured against Sun's. He's
loading Linux on his machines to make them more attractive for
"Sun executives say they aren't afraid of Michael Dell or
the free Linux software. To the contrary, they claim to be thrilled
by Linux's popularity because it has revived interest in Unix
overall, hurting no one but Microsoft."