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Penguinista.org: Online privacy rights need a legislative solution

Sep 03, 2000, 23:59 (3 Talkback[s])
(Other stories by Paul Merrell)

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"Internet retailer Amazon is reportedly notifying customers that their personal information submitted to Amazon is a saleable asset, and has posted a revised privacy policy linked from the company's home page."

"While Amazon deserves credit for developing one of the more plainly worded privacy policies on the web, its sheer length guarantees that all but a few site visitors will never read it, giving sale of personal information the "fine print" treatment in a general grant of authority to share the information rather than seeking customer permission for individual sales of their personal information."

This article isn't intended to beat up on Amazon. The Amazon way is the industry way, and Amazon is far from alone. But the sheer breadth of the kinds of personal information sales Amazon customers "agree" to illustrates just how serious the online privacy rights issue has become."

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