"The curious thing is why it's so difficult to do. It seems as
though many things conspire against simplicity in computers. The
phenomenal increase in computer power means that computers get more
complex, not simpler. Designers, marketers and product reviewers
always demand the latest, coolest new features, whether we want
them or not. And it is done despite all the evidence that says the
opposite model is most rewarded....."
"And yet, most companies fail miserably at this not-so-simple
task of simplicity. Perhaps Microsoft sets the example, as one of
the world's most successful companies despite its reputation for
obscure, complex and unreliable products. The only thing I can
figure is that its other talents -- marketing, leverage and
relentless pursuit of the markets -- make up for its lack of
"And we keep making the same mistake over and over again.
Everyone (with the exception of myself and a few clinically insane
individuals) believes that Linux has extraordinary potential. Yes,
it's supposed to be stable, a mark in its favor, and it is a really
cool and radical model of how to develop a new product. But how
much of the buying public has the slightest clue as to how to use
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