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osOpinion: The Source of the Problem: A Look at the Effect of the Recent Crack on Microsoft

Oct 31, 2000, 08:04 (2 Talkback[s])
(Other stories by Roman Aclef)

[ Thanks to Kelly McNeill for this link. ]

"I'll be approaching this particular event from a "what" standpoint. Essentially, what this means to Microsoft from a PR/marketing and business standpoint...."

"The negative aspect of this crack is even worse for their marketing due to the focus their marketing messages have expressed. For example, "we eat our own dog food." This claim has been severely damaged not only by Microsoft's inability to keep this crack from occurring in the first place, but also by not noticing that the crack occurred whenever it did. This point raises questions as to the quality of Microsoft's products. If they fail in such a critically spectacular way for the very company that created them. why should a corporation trust their own systems to these very products?"

"With Linux, the administrator can view the source code. Linux proponents claim that because of this security, holes can be found and eliminated as they occur. On the other hand, Microsoft has claimed that holes in their OS are less likely to be found due to the inability of hackers to view the source code. This claim, of course, is no longer true. In fact, the reality is much, much worse. As it now stands, two groups now have access to the source code: the bad guys and Microsoft. Here, the Microsoft marketing trust card fails on the broadest level. Microsoft is asking us to, "trust our ability to provide security," right after they've been robbed."

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