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LinuxPR: TownOnline.com Selects PlaceLinks' Local Commerce Directory for New Shopping Marketplace

Jan 09, 2001, 22:30 (0 Talkback[s])

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"Based on XML and Linux technology and operating on a distributed server network, the PlaceLinks system allows advertising content to be syndicated to other online directories and linked to m-commerce applications."

"Shoppers in Eastern Massachusetts using the Internet to find local bricks-and-mortar businesses, will soon have a new resource to help them find the exact brands, products and services they are looking to buy. PlaceLinks, Inc., a provider of local online advertising and promotional systems, has developed a 160-town yellow pages and promotions directory for TownOnline.com, the web site of Community Newspaper Company (CNC). The PlaceLinks' powered local shopping directory will be available on TownOnline.com's expanded Marketplace as part of the site's set of features beginning next month."

"The PlaceLinks' Local Commerce Directory System(TM), which replaces a national directory provider, supports CNC's local audiences online with a zoned system that allows advertisers to more effectively target customers by specific geography, while making it easier for consumers to search for local goods and services. Using the self-service online ad manager, companies have direct control over their own listings and promotions. They can promote their products and services by name, and track impressions and interest. Unlike national online yellow pages systems which limit queries to company names or categories, the PlaceLinks system allows users to search business listings and promotions by specific brands, products, services, activities and street names."

Press Release