"Where there is a neglected portion of the market, there will
always be a newcomer to the game ready and willing to tend to it.
In July of 1999 that's exactly what Pogo Linux, Inc. set out to do,
and they did it in a very peculiar way, with the sub $300 Linux
"Fast forwarding to the present day, AMD has definitely been
good to the market and the market has responded with enthusiasm.
Currently virtually ever major PC manufacturer has an Athlon based
line, with the notable exception of Dell, which continues to be an
Intel-only show. Being an early adopter of the Athlon platform,
Pogo continues to offer Athlon-based solutions such as the Altura
while also balancing their products with Intel powered systems
where it makes sense to use them (i.e. in 1U dual processor
"Quite possibly the biggest selling point for Pogo and the
Altura is the fact that their pre-built systems are actually quite
a bit like what your average hardware enthusiast would put together
if they were given $1000 to spend. The fact that Pogo offers Linux
as a primary OS on their creation is yet another point that helps
to set them apart from the competition."