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LinuxPR: Linux International Launches Linux Case Study Repository and Collaborative Marketing Program

Feb 08, 2001, 23:31 (0 Talkback[s])

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"New Programs Further the Organization's Goals of Growing Linux Use Worldwide."

"Linux International (LI), the largest vendor association in the Linux industry, unveiled new programs designed to promote Linux use worldwide. Those efforts include co-sponsorship of a Linux Pavillion at all LinuxWorld exhibitions; formation of the LI marketing committee; a collaborative marketing program and the establishment of a case study repository."

"The Collaborative Marketing program allows LI member organizations to leverage their combined strength to reach target markets with a unified Linux message. LI members will be invited to co-sponsor marketing campaigns directed toward specific target markets and to include their company logo in ads developed for these campaigns."

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