"That is essentially the situation Transmeta faces. How to
compete with the Chipzilla known as Intel? The situation is almost
comic if you consider that Transmeta's Santa Clara headquarters are
pretty much right across the street from Intel. The rivalry must be
a heated one, but what will the folks at Transmeta do?"
"They are, adeptly, not going to compete with Intel on its own
terms. Instead, Transmeta says that it is going to chip away at the
very foundations of Intel's business model."
"Their secret ally in the battle for future notebook consumers
is Moore's Law. Moore's Law states that every 18 months, processing
power doubles while cost holds constant. After almost 20 years of
advancing processor developments there's precious little room left
to maneuver without some very fundamental (read: costly) changes to
the underlying technology of Intel's silicon processor."
"It's right about here where Transmeta's next ally kicks in, and
that would be heat."
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