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AllLinuxDevicesPR: Ericsson 'brings Internet to the street' with Linux-based Bluetooth Device

Mar 02, 2001, 17:37 (0 Talkback[s])

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"BLIP is a stand-alone local platform, which communicates through Bluetooth technology, and enables users to gain access to information through their mobile phone, PDA or other mobile device. As more and more mobile phones and handheld devices are being equipped with Bluetooth, Ericsson believes that BLIP will catch on quickly."

"BLIP introduces a whole new dimension into mobile networks," said Peter Lundin, managing director of venture BLIP at Ericsson Business Innovation. "By gearing communications to particular times and situations, we have created a platform for a range of new services. In only a few years' time `blipping' while on the move will be as common as home surfing is today."

"Ericsson has initiated a number of partnerships to help it launch BLIP on the market. One idea is to place BLIPs in advertising panels. This would enable advertisers to use the panels as a direct channel for interactive communication with consumers. People who pass by would be able to `blip' in to local pages to download discount coupons, test new products and watch video presentations, to mention a few examples."

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