"BLIP is a stand-alone local platform, which communicates
through Bluetooth technology, and enables users to gain access to
information through their mobile phone, PDA or other mobile device.
As more and more mobile phones and handheld devices are being
equipped with Bluetooth, Ericsson believes that BLIP will catch on
"BLIP introduces a whole new dimension into mobile networks,"
said Peter Lundin, managing director of venture BLIP at Ericsson
Business Innovation. "By gearing communications to particular times
and situations, we have created a platform for a range of new
services. In only a few years' time `blipping' while on the move
will be as common as home surfing is today."
"Ericsson has initiated a number of partnerships to help it
launch BLIP on the market. One idea is to place BLIPs in
advertising panels. This would enable advertisers to use the panels
as a direct channel for interactive communication with consumers.
People who pass by would be able to `blip' in to local pages to
download discount coupons, test new products and watch video
presentations, to mention a few examples."
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