"The Register has this morning signed a landmark exclusive
sponsorship deal with software giant Microsoft. The agreement -
believed to be worth in excess of $20 million - will no doubt send
shock waves through the world's IT community."
"Deftly sidestepping questions regarding the comprehensive
Microsoft rebranding of the Register, directors chose instead to
highlight the consumer benefits: "We have decided not to bite the
hand that feeds IT, but rather to shake it warmly," said publisher
Linus Birtles. 'There is no doubt that this 'golden handcuffs' deal
will enable us to vastly improve product delivery to our users,' he
"Editor Drew Cullen endorsed Birtles' statement, adding: 'I can
guarantee absolutely that this important development will have a
minor - and virtually indiscernable - effect on the way we report
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