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TIME.com: TiVo Or Not TiVo?

Jun 01, 2001, 12:33 (11 Talkback[s])

TiVo is one of the better known applications of embedded Linux going. The author of this piece is addressing the question of why it doesn't seem to be picking up sales as quickly as its good buzz might suggest. In the midst of a week largely flavored by discussions about desktop Linux, it's grimly amusing to be reminded most people don't even like to make the blinking twelve go away.

"But the biggest problem is marketing - or as the TiVo folks put it, "education." It seems those of us who have spent the last 20 years figuring out how to program the VCR clock are terrified by the idea of switching to a PVR and all the extra technological challenges that sounds like it might entail. In truth, nothing could be easier than navigating TiVo's menus. All you really need to know how to use are the buttons market up, down, left, right and select. But computers have gotten such a bad rap with the technophobic, as slowing PC sales suggest, that a computer even in the guise of an easy-to-use consumer electronics product just will not fly off the Circuit City shelves."

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