According to the author, Linux doesn't need marketing but
marketers need Linux.
"I can respect the desire to make Linux a major player in the
business world but is it a technical challenge or a mainly
marketing challenge? I don't think the technical hurdles are
insurmountable; after all, we have supercomputers running Linux.
Surely, making Linux a player in the business world will take less
than that. In fact, I have my doubts that Linux isn't already
there. Giving credit to marketing guys for enterprise adoption of
Linux is a bit of a stretch. Enterprises run Linux because it's a
better OS than the alternatives: Geeks got Linux to that point on
their own, the marketing departments only came in recently. It is
still a debatable question about whether or not marketing is a good
thing for Linux or free software...."
"Linux will survive and thrive without those who would squeeze
every dime from it and leave it as soon as the growth projections
dip. Linux will do this because Linux meets a need (Marketing 101)
and benefits from powerful community evangelism (Marketing 201 ala
Guy Kawasaki). Please feel free to make money from Linux, sell to
those that want that, just don't try to make it sound like Linux
needs marketers when it is marketers that need Linux as the 'Next
Big Thing (tm)'."